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	April 22, 2010 Enterprise Social Networking 2010 Market Overview by Rob Koplowitz with Matthew Brown, Sara Burnes	Average: 8  (3 ratings)

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Executive Summary

2010 will be a defining year for enterprise Web 2.0. With IBM Lotus and Microsoft attempting to extend dominant positions in collaboration and messaging to social software, a very broad and rich landscape of technology vendors will differentiate to stay relevant in this crowded market. With enterprise social technologies, buyers must now assess vendors pursuing three distinct strategies: commoditization, horizontal and vertical solutions, and integration with adjacent technologies. The trend will drive lower-cost options for many and higher-value purpose-fit options for those that require them.

TABLE OF CONTENTS

• Social Technologies Gain Traction In The Enterprise
• 2010 Will Be The Year Of Differentiation
• Distribution Model And Strategy Will Influence Your Decision
• Vendor Strategy Overview

RECOMMENDATIONS

• Consider 2010 A Key Year In Defining Your Enterprise Web 2.0 Vendor Strategy
• Related Research Documents

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