For Technology Marketing Professionals

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	February 24, 2009 Enterprise Web 2.0 Marketing Vendors Will See Price Growth Stagnate Over The Coming Years by G. Oliver Young with Peter Burris, Zachary Reiss-Davis	Average: 9  (1 rating)

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Executive Summary

The market for Web 2.0 and social media marketing tools has been growing at a rapid clip over the past few years. As the technologies broadened and the deployments deepened, prices rose substantially. However, that average deal growth will diminish in the next few years as competition heats up and vendors increasingly rely on price competition to stand out. It won't quite be a race to the bottom, but the market will get tougher, and discerning buyers will increasingly focus on analytics, integration, and customer service when evaluating providers.

This is an excerpt

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