For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 20, 2007 Epsilon Hangs On In The Leader Category The Forrester Wave™ Vendor Summary, Q4 2007 by Julie M. Katz with Shar VanBoskirk, Christine Spivey Overby, Emily Bowen, Sarah Glass

This is an excerpt

Executive Summary

Epsilon acquired two email service providers, Bigfoot Interactive and DoubleClick, in two years, but it has yet to fully merge the two or convert former DARTmail clients to its DREAM platform. Despite integration snags, Epsilon serves marketers with a feature-rich platform, tool kits that address industry-specific marketing needs, and an army of statisticians. But Epsilon's ambitious strategy for multichannel dominance is still a work-in-progress.

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.