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	November 2, 2007 Equifax Shines As An Integrated Midmarket Database Marketing Service Provider The Forrester Wave™ Vendor Summary, Q4 2007 by Dave Frankland with Cliff Condon, Jennifer Joseph, Scott Wright

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Executive Summary

Equifax Database Services (Equifax DBS) offers flexible, pragmatic, and integrated solutions best suited for midmarket opportunities. Primarily focused on financial services, media, retail, and travel companies, Equifax DBS integrates strategy, technology, data, and analytics into packaged, customizable solutions. Equifax DBS demonstrates deep client intimacy, and clients heap praise on its customer service, proactive advice, and problem-solving approach. The company limits the breadth of its offering, preferring to partner with creative agencies and execution vendors rather than offer these solutions in-house.

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