with Tom Pohlmann, John Ragsdale, G. Oliver Young, Katherine Brown
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Executive Summary
SynerTrade represents the merger of two European eMarkets with complementary strengths — French-based SynerDeal and German-based Trade2B. Prior to the acquisition SynerDeal was relatively good in sourcing functions but weak in spend analysis; Trade2B was the reverse. Together, they provide the strongest European-based eSourcing solution among this group (pending evaluations of Portum, IBX, cc-hubwoo, and BravoSolution) — one that is slightly stronger than SAP's solution. Still, compared with US-based solutions, it is average in current offering, with only RFx and reverse auction and sourcing decision earning scores of four or more. Other functions are on par with most competitors, although behind the leaders. Integration tools are weak, but hosting options are fairly good, and globalization is quite good. Its product strategy and financial resources will keep it competitive in Europe (though behind leading US vendors).
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