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	June 15, 2006 Esselte's R&D Anticipates Customer Needs And Drives Global Innovation Synergies by Navi Radjou with Laurie M. Orlov, Samuel Bright

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Executive Summary

Rather than compete on cost alone in a commodity market, office product supplier Esselte decided to move into high-end market segments where innovative offerings still command a premium. To enable its new innovation-focused business model, Esselte transformed its global R&D culture and governance structure — so that it can anticipate customer needs across three continents, drive cross-regional innovation synergies, and rapidly respond to international market shifts.

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