For Consumer Packaged Goods Professionals

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	May 26, 2006 The Essentials Of Consumer-Driven Innovation How The Internet Changes The Economics Of Consumer Innovation by Christine Spivey Overby with Carrie Johnson, Brian Tesch	Average: 8  (2 ratings)

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Executive Summary

Internet technologies and Social Computing are changing the ways in which companies involve consumers in the creation of new products, services, and experiences, and Forrester calls this shift Consumer-Driven Innovation (updated from Consumer-Focused Innovation to reflect the central role that consumers play in the process). To thrive in the era of Consumer-Driven Innovation, companies need to master the tactics and tools across three disciplines: discovery, design, and deployment.

TABLE OF CONTENTS

• Consumers Reveal More Than Brands Take In
• Innovation Will Shift From Top-Down To Bottom-Up
• The Essentials Of Consumer-Driven Innovation
• New And Existing Technologies Support Consumer-Driven Innovation

RECOMMENDATIONS

• How To Manage The Innovation Process
• Supplemental Material
• Related Research Documents

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