For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	September 3, 2008 European Consumers And Their PCs New Survey Data Shows A Maturing Market; An Increase In Multi-PC Homes Is A Highlight by Paul Jackson with J.P. Gownder, Laura Wiramihardja

This is an excerpt

Executive Summary

A relatively constant home PC penetration rate in Europe belies a large increase in multi-PC homes as PCs become a part of most family members' lives. The physical retail channel remains a primary PC purchase path for many European consumers. Windows Vista is making strong inroads into the home PC market, but the years of Windows XP dominance mean that mixed OS households will be with us for years to come — something service and application providers need to keep in mind as they roll out new products.

TABLE OF CONTENTS

• The European Consumer PC Landscape Matures Without Stagnating

RECOMMENDATIONS

• Plan For A More Complex — But More Flexible — Home PC Landscape
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.