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November 13, 2008 European Digital DivideAssessing the Differences in Online Behavior Between Northern and Southern Europeans
with Mark Mulligan, Nick Thomas |
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This is an excerpt
Executive Summary
The digital divide between northern and southern Europeans has narrowed because French users' online sophistication has raised the profile of southern Europeans, while German users' behavior lags that of their peers in other geographical markets, negatively impacting the overall rates at which northern European users have adopted online activities.
Key Questions
- How do northern and southern Europeans differ in their adoption of online activities?
- How have the factors influencing file sharing evolved in northern and southern Europe?
- What are the key characteristics of online users in northern and southern Europe?
This is an excerpt
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