For Consumer Market Research Professionals

Primary Analyst Photo Document Information Rate this Document

November 13, 2008

European Digital Divide

Assessing the Differences in Online Behavior Between Northern and Southern Europeans

by Tushi Banerjee

with Mark Mulligan, Nick Thomas

This is an excerpt

Executive Summary

The digital divide between northern and southern Europeans has narrowed because French users' online sophistication has raised the profile of southern Europeans, while German users' behavior lags that of their peers in other geographical markets, negatively impacting the overall rates at which northern European users have adopted online activities.

This is an excerpt

Save and Share

Document Tools

Spread the word: