For Consumer Product Strategy Professionals

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	August 29, 2008 European Digital Home Forecast, 2008 to 2013 by Tushi Banerjee with Laurence Meyer, Ian Fogg, Nick Thomas

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Executive Summary

The growing affordability of digital devices along with rising Internet, broadband, and wireless adoption will lead to the increasing pervasiveness of digital devices in European households.

Key Questions

• How will ownership of laptops and multiple PCs evolve by 2013?
• How will increasing ownership of high-definition TVs (HDTVs) affect ownership of game consoles, Blu-ray players, and digital video recorders (DVRs)?

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