For Consumer Product Strategy Professionals

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	February 21, 2008 European Digital TV Forecast, 2007 to 2012 by Mark Mulligan with Ian Fogg, Laurence Meyer

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Executive Summary

Adoption of digital TV (DTV) is leading to an increase in the number of free-to-air TV channels, which challenges pay-TV operators to differentiate. Meanwhile, consumers' purchasing of high-definition TV (HDTV) sets is creating a growing opportunity for pay-TV operators to market HD services.

Key Questions

• What will European DTV penetration be in 2012?
• What share of DTV households will be digital terrestrial TV (DTT) in 2012?
• What role does second-screen adoption play?
• How fast will HD services be adopted?

This is an excerpt

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