For Interactive Marketing Professionals

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	August 28, 2007 European Email Marketing Spend Hits €2.3 Billion In 2012 by Rebecca Jennings with Jaap Favier, Lizet Menke

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Executive Summary

European online consumers get almost twice as many commercial messages as work-related or personal emails. Even though many of them delete the marketing emails unread or have spam filters, email remains a strong marketing channel. Over the next five years, Forrester estimates that the volume of these messages will double, with the value of the market increasing from €1.5 billion in 2007 to €2.3 billion in 2012. Marketers will use more sophisticated targeting, messaging, and analytics to engage the critical consumer.

TABLE OF CONTENTS

• Email Marketing: An Everyday Experience For European Consumers
• Marketers Plan To Increase Their Use Of Email
• The European Email Market Will Grow By 12% Per Annum

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