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For Consumer Product Strategy Professionals
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December 19, 2008 European Home Broadband Forecast, 2008 to 2013Create New Strategies for Prospering in the Economic Downturnby Ian Fogg with Mark Mulligan, Thomas Husson |
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Executive Summary
The economic downturn, mobile broadband, and next-generation broadband business models all threaten to upset ISPs' market assumptions. ISPs must re-evaluate existing strategy now.
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