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For Market Insights Professionals

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July 22, 2009

European Internet Demographics Forecast, 2008 To 2013

by Tushi Banerjee

with Mark Mulligan, Nick Thomas, Bailey Liackman

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Executive Summary

As the European online population increases from 247.3 million in 2008 to 289.6 million in 2013, older adults and Seniors will form the largest segment of online users, with a share of 43%. Online service providers will have to treat these users as a distinct segment to address their online needs effectively.

This is an excerpt

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