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September 23, 2009 European IPTV Forecast, 2009 To 2014IPTV's High Growth Rates Are Coming To An Endby Laurence Meyer with J.P. Gownder, Tushi Banerjee, Laura Wiramihardja |
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Executive Summary
IPTV adoption in Western Europe will continue to enjoy dynamic growth between 2009 and 2014 — 19% per year — resulting in 20.3 million IPTV households in 2014. However, during that period, the dynamics of the IPTV market will change: The main growth factors that drove the IPTV market during its launch phase — home broadband adoption and the analog TV switch-off process — will gradually fade out, and short-term growth will mainly come from the conversion of secondary TVs to digital TV. IPTV product strategists must now decide on short-term activities that can drive further uptake.
Features
Forecast: Western European IPTV Market Share, 2009 To 2014
Forecast: Western European IPTV Penetration, 2009 To 2014
This is an excerpt
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