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October 23, 2008 European Media ConsumptionUnderstanding Trends in Online Media Behavior
with Mark Mulligan, Nick Thomas |
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This is an excerpt
Executive Summary
Increasing broadband penetration in Europe has driven overall media consumption without cannibalizing traditional forms of media such as TV viewing.
Key Questions
- How has time spent online evolved in the different European countries?
- How does online video viewing vary among the different European countries?
- How does adoption of online activities vary among heavy and light online users across Europe?
This is an excerpt
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