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	October 23, 2008 European Media Consumption Understanding Trends in Online Media Behavior by Tushi Banerjee with Mark Mulligan, Nick Thomas

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Executive Summary

Increasing broadband penetration in Europe has driven overall media consumption without cannibalizing traditional forms of media such as TV viewing.

Key Questions

• How has time spent online evolved in the different European countries?
• How does online video viewing vary among the different European countries?
• How does adoption of online activities vary among heavy and light online users across Europe?

This is an excerpt

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