European Media Consumption - Forrester Research

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	October 23, 2008 European Media Consumption Understanding Trends in Online Media Behavior by Tushi Banerjee with Mark Mulligan, Nick Thomas

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Executive Summary

Increasing broadband penetration in Europe has driven overall media consumption without cannibalizing traditional forms of media such as TV viewing.

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ALSO OF INTEREST

Classic Influentials in Europe by Galina Naydenova, October 8, 2007
Paid Online Content by Nick Thomas, June 23, 2008
European Consumer Segmentation by Mark Mulligan, May 23, 2008

RESEARCH CATEGORIES

Analyst

Industry

Consumer Technology, Consumer Portals & Search, Digital Content, Media & Entertainment, Consumer Media & Entertainment

Geography

Asia Pacific, Europe, North America

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