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October 8, 2007 Classic Influentials in EuropeProfiling Influential Users and Determining Methods for Reaching Themby Galina Naydenova with Mark Mulligan, Nate Elliott |
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Executive Summary
Almost one-quarter of European online users say they influence their peers regarding either entertainment or technology. They therefore represent an attractive and sizable market segment. This report examines these users' key demographic and attitudinal variables, online use patterns, as well as variations by country, while determining marketing tactics to reach them.
Key Questions
- What are demographic profiles of classic influentials in Europe?
- Which countries have the highest share of classic influentials online, and why?
- How can marketers successfully target influential European consumers?
This is an excerpt
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