For eBusiness & Channel Strategy Professionals

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	June 23, 2008 Paid Online Content Using Social Networks to Target Young Buyers by Nick Thomas with Mark Mulligan, Ian Fogg

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Executive Summary

Companies must identify online users who will pay for online content as well as content they will pay for and places to find them, with the majority unwilling to pay for such content.

Key Questions

• How does the rise of social networks impact companies' paid content strategies?
• Which European online users are most willing to pay for online content?
• How can companies identify those willing to pay for online content?

This is an excerpt

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