Assessing the Impact of an Economic Downturn on Uptake
by Mark Mulligan
with Ian Fogg
This is an excerpt
Executive Summary
European mobile operators are actively marketing mobile broadband services to consumers, building the market beyond early business users. However, the prospect of a downturn in the European economy threatens consumer spending.
Key Questions
How will European mobile broadband adoption evolve?
What will be the likely impact of a downturn in the economy on adoption?
This is an excerpt
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