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For Consumer Product Strategy Professionals

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November 24, 2008

European Mobile Broadband Forecast, 2008 to 2013

Assessing the Impact of an Economic Downturn on Uptake

by Mark Mulligan

with Ian Fogg

This is an excerpt

Executive Summary

European mobile operators are actively marketing mobile broadband services to consumers, building the market beyond early business users. However, the prospect of a downturn in the European economy threatens consumer spending.

Key Questions

  • How will European mobile broadband adoption evolve?
  • What will be the likely impact of a downturn in the economy on adoption?

This is an excerpt

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