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	June 12, 2006 The European Mobile Landscape 2006 European Consumer Technology Adoption Study by Niek van Veen with Reineke Reitsma, Andrea Carini	Average: 10  (1 rating)

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Executive Summary

This Data Overview is a graphical analysis of Forrester's European Consumer Technology Adoption Study Q4 2005 Survey that focuses on mobile phone users' behavior as well as mobile ownership, features, and services. We also uncovered the following: Mobile penetration has reached a high level of saturation; very few consumers plan to give up their landline; text messaging usage continues to increase; and users still show little interest in adopting advanced mobile services like the mobile Internet, mobile TV, and video telephony.

TABLE OF CONTENTS

• Consumer Mobile Attitudes Are Persistent
  • Europe's Mobile Landscape
  • Mobile Consumers Stay Connected To Their Landlines
  • Mobile Messaging: An SMS Affair
  • Mobile Internet Adoption Is In Its Infancy
  • Advanced Mobile Services Gain Little Traction
• Supplemental Material

This is an excerpt

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