Document Controls

  • View a Print Friendly version of this document

    Print
  • Toggle highlighting of search terms in this document

  • Text Size: 

    • A (normal)
    • A (larger)
    • A (largest)

For Consumer Product Strategy Professionals

Primary Analyst Photo Document Information Rate this Document

September 29, 2008

European Mobile Messaging Forecast, 2008 to 2013

Compensating for the Decline in SMS Revenues

by Thomas Husson

with Mark Mulligan, Ian Fogg

This is an excerpt

Executive Summary

Despite continued growth in short message service (SMS) volumes, revenues will decrease. Growth in messaging revenues will come from new-to-mobile communication formats such as multimedia messaging service (MMS), e-mail, and instant messaging (IM).

Key Questions

  • How will SMS volumes and revenues evolve until 2013?
  • To which extent will MMS compensate for the decline in SMS revenues?
  • How popular will mobile e-mail and IM become in the coming years?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

Save and Share

Document Tools

Spread the word: