For Consumer Product Strategy Professionals

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	September 29, 2008 European Mobile Messaging Forecast, 2008 to 2013 Compensating for the Decline in SMS Revenues by Thomas Husson with Mark Mulligan, Ian Fogg

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Executive Summary

Despite continued growth in short message service (SMS) volumes, revenues will decrease. Growth in messaging revenues will come from new-to-mobile communication formats such as multimedia messaging service (MMS), e-mail, and instant messaging (IM).

Key Questions

• How will SMS volumes and revenues evolve until 2013?
• To which extent will MMS compensate for the decline in SMS revenues?
• How popular will mobile e-mail and IM become in the coming years?

This is an excerpt

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