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	April 26, 2007 European Mobile Youth Consumer Survey, 2007 Targeting Digital Natives and Keeping Them Loyal by Thomas Husson with Julie A. Ask, Ian Fogg, Mark Mulligan, Galina Naydenova, Neil Strother

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Executive Summary

In September 2006, JupiterResearch designed and fielded an extensive survey to study European mobile youth users' behavior regarding cell phones. This report explores the results of the survey and includes a segmentation of mobile youth consumers by their use of services.

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