For Consumer Product Strategy Professionals

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	September 24, 2008 European Music Consumer Survey, 2008 Target Social Fans to Drive Engagement by Mark Mulligan with Ian Fogg, Nate Elliott

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Executive Summary

Social music sites such as imeem and Last.fm have strong music-focused communities built around compelling music features, but artist pages on MySpace and Bebo remain a core destination for online music fans.

Key Questions

• How do music-consumption trends differ across Europe?
• How do European music fans acquire their favorite artists' music?
• Which are the most valuable European music fans?

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