Document Controls

  • View a Print Friendly version of this document

    Print

  • Toggle highlighting of search terms in this document

  • Text Size: 

    • A (normal)
    • A (larger)
    • A (largest)

For Consumer Product Strategy Professionals

Primary Analyst Photo Document Information Rate this Document

March 20, 2008

European Next-Generation Digital Music Services

Remove Consumer Barriers to Drive Mass-Market Adoption

by Mark Mulligan

with Ian Fogg, David Card, Thomas Husson

This is an excerpt

Executive Summary

'Away day' strategies of key technology vendors, such as Apple and Nokia, are blurring the boundaries between mobile and fixed music services and will precipitate a new generation of platform-agnostic music services.

TABLE OF CONTENTS

itemExecutive Summary

itemMusic Spending Decline Intensifies, but Digital Revenues Fail to Make Up the Shortfall

itemDigital Spending Will Eventually Return Market Growth, but an Entirely New Generation of Services Will Emerge

itemA Three-Tiered Approach to Digital Music Is Required to Engender Broad Consumer Uptake

itemCase Studies

itemReport Methodology

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.

Add to cart

Save and Share

Document Tools

Spread the word:

ALSO OF INTEREST

RESEARCH CATEGORIES

Industry

Media & Entertainment, Consumer Media & Entertainment, Music

Geography

Asia Pacific, Europe, North America