For Interactive Marketing Professionals

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	December 19, 2007 European Online Advertising Forecast, 2007 to 2012 Paid Search, Rich Creative Formats Drive Growth by Nate Elliott with Mark Mulligan

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Executive Summary

Advertisers' increasing adoption of rich media and video formats, and the unrelenting growth of paid search, continue to drive European online ad spending ever higher.

Key Questions

• How large is the European online advertising market and how will it grow over the next five years?
• What effect are creative formats, such as rich media and video, having on the growth of online advertising in Europe?

This is an excerpt

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