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August 20, 2009 (updated August 25, 2009) European Online Banking Users Employ Few FeaturesOnline Banking Is Mostly Used For Information And Routine Transactionsby Vanessa Niemeyer, Ph.D., Lauriane Camus with Benjamin Ensor, Brendan McGowan |
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Executive Summary
The number of Europeans who bank online has grown by 30% from 69 million in 2006 to nearly 92 million in 2009. Despite that growth, the behavior of online banking users hasn't changed much. Checking account balances, looking at statements, and viewing recent transactions are still the most popular online banking activities in Europe. Functions like printing statements and setting up automatic payments are not much used. There are substantial differences in online banking functionality use across Europe, often due to underlying differences in banking and payment systems and habits. eBusiness executives should encourage their online banking customers to make more use of the available functionality, particularly around transactions.
TABLE OF CONTENTS
- European Net Users Still Use Only A Few Features When Banking Online
RECOMMENDATIONS
- Encourage Customers To Conduct More Of Their Transactions Online
- Supplemental Material
- Related Research Documents
This is an excerpt
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