For Interactive Marketing Professionals

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	August 3, 2007 European Online Display Advertising Spend Will Double By 2012 The Market Will Build To €5.6 Billion In Five Years by Mary Beth Kemp with Rebecca Jennings, Jaap Favier, Ashara Giordanelli

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Executive Summary

In 2012, the European market for online display advertising — banners, buttons, and sponsorships — will grow to €5.6 billion, outpacing offline ad growth. Marketers will continue to follow consumers online as the Internet market matures. In five years, long-time Net users will dominate the European online scene. Although growth is a common theme, not all markets will grow in the same way nor for the same reasons. Four different types of markets will emerge in Europe, with different points of maturity and sophistication around online advertising.

TABLE OF CONTENTS

• Advertisers Follow Consumers Online
• European Online Display Advertising Spend Will Double

WHAT IT MEANS

• The European Online Display Ad Market: Bigger And Better
• Supplemental Material
• Related Research Documents

This is an excerpt

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