For Interactive Marketing Professionals

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	July 12, 2007 European Online Marketing Tops €16 Billion In 2012 Double-Digit Growth Continues As The Market Hits 18% Of All Advertising by Rebecca Jennings with Jaap Favier, Shar VanBoskirk	Average: 10  (1 rating)

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Executive Summary

The value of European online marketing — including email, search, and display advertising — will more than double from around €7.5 billion in 2006 to more than €16 billion in 2012, 18% of total media budgets. Firms will raise their online budgets primarily to better reach the growing Net audience that relies on the Web for a widening range of decisions. After five years of dipping their toes into the online marketing waters, firms have come to realize that the Net is a valuable medium for client acquisition, retention, and market expansion.

TABLE OF CONTENTS

• Consumers Are More Receptive To Online Marketing
• Marketers Are Following The Crowd
• The European Online Ad Spend Will Exceed €16 Billion In 2012

WHAT IT MEANS

• Significant Change Will Reshape The Marketing Organization
• Related Research Documents

This is an excerpt

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