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January 23, 2007 European Online RetailUnderstanding the Payment Behavior of Online Buyersby Dorothee Guthrie-Vogel with Mark Mulligan, Nate Elliott, Galina Naydenova, Patti Freeman Evans |
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Executive Summary
Alternative payment solutions are becoming increasingly available to online retailers, and retailers face the growing challenge of determining the right payment mix for their products.
Key Questions
- What payment methods do buyers in Europe use to pay for their online purchases?
- What are the characteristics shared by online buyers who prefer a specific payment method?
- What kind of payment mix do European online retailers offer?
This is an excerpt
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