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March 26, 2007 European Online User Consumer Survey, 2006Profile of the User Populationby Galina Naydenova with Mark Mulligan |
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Executive Summary
In 2006, European online individual penetration reached 50 percent of the overall population for the first time. The following report comprises data from JupiterResearch's latest consumer survey in France, Germany, Italy, Spain, Sweden, and the UK, summarizing key findings that relate to online behavior and demographics in a maturing Internet market in Europe. The report is relevant to online marketers and content companies.
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Executive SummaryThis is an excerpt
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