For Interactive Marketing Professionals

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	August 29, 2007 European Online Video Advertising Best Practices Guide by Nate Elliott with David Card, Emily Riley, Mark Mulligan, Dorothee Guthrie-Vogel, Galina Naydenova

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Executive Summary

Regular video use in Europe grew by 80 percent between September 2006 and April 2007. As Web sites seek to monetize this traffic, they must follow best practices in order to maximize revenues and avoid alienating users.

Key Questions

• How likely are European users to accept in-stream video advertising?
• How can sites and advertisers deploy in-stream video ads most effectively?

This is an excerpt

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