For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	January 22, 2008 European Online Youth And Virtual Worlds Are Virtual Worlds Hitting The Highly Connected European Youth Market? by Paul Jackson with Michelle de Lussanet, Lizet Menke	Average: 10  (1 rating)

This is an excerpt

Executive Summary

European online youth are starting to engage with virtual worlds in significant numbers — around 13% are using one or more of these applications, and levels of awareness are sky-high. Given the fast-moving nature of this new space and the large number of new worlds launching "soon," will 2008 be a breakthrough year for youth-centric virtual worlds? As with any application targeted at minors, virtual world owners need to take care to ensure a secure, safe, and friendly environment — and make sure that claims of exploitation can't be leveled at them or their commercial partners.

TABLE OF CONTENTS

• The Evolution Of Consumer Virtual Worlds
• How Are European Online Youth Using Virtual Worlds?

WHAT IT MEANS

• Get Ready For The Second Growth Spurt Of Virtual Worlds
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.