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October 8, 2009 European Paid Content And Online Activity Forecast, 2009 To 2014Two-Thirds Of European Internet Users Will Be Watching Online Video By 2014by Nick Thomas with Mark Mulligan, Erik Hood |
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Executive Summary
Western European Internet users have embraced the Web as a place to read news, play games, listen to music, and, especially, watch video. Consumption of all these will continue to rise, but most users of most content will not pay for it directly. Monetization will continue to be a challenge: While video is on track to become the most popular type of content online in the next three years, the shortage so far of compelling paid propositions means that revenues from online video will not start to take off until 2011. For music, on the other hand, there is light at the end of what has been a long tunnel: A new generation of subscription services, alongside Apple's pioneering iTunes store, will create a market worth more than €2,435 million by 2014.
TABLE OF CONTENTS
- Audiences Love Online Content — And Some Users May Even Pay For Some Of It
RECOMMENDATIONS
- Be Realistic, Get Social, And Focus On The User Experience
- Supplemental Material
- Related Research Documents
Features
Forecast: Western European Online Content Activity, 2009 To 2014
Forecast: Western European Online Content Buyers, 2009 To 2014
Forecast: Western European Paid Online Content Revenues, 2009 To 2014
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