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January 2, 2007 European Retailers Still Need To Offer Multiple Online Payment Methodswith Valerie Batut, Benjamin Ensor, Lauriane Camus |
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In 2006, 56% of European Net users regularly shopped online but not all of them made their payments online. European online shoppers continue to use a mix of online and offline payment methods to buy products on the Internet. Strong national preferences remain, making it difficult for European online retailers to offer a single online payment method.
This is an excerpt
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eBusiness/eCommerce, Business-To-Consumer eCommerce, eBusiness/eCommerce Adoption, Customer Experience, Web Site Design, Channel Design Strategies
Retail, Consumer Retail & CPG, Financial Services, Financial Services Customer Experience, Online Financial Products & Services, Retail Payments, Retail Credit
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