For Interactive Marketing Professionals

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	February 21, 2007 European Search Marketing Agencies Outlook, 2007 Searching for Growth but Finding Competition by Nate Elliott with Sapna Satagopan, Mark Mulligan, Kevin Heisler

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Executive Summary

In 2006, paid search spending across Europe overtook online display ad spending for the first time. This shift in spending has created new challenges and opportunities for search marketing agencies.

Key Questions

• How many European marketers engage search marketing agencies, and for what purposes?
• What challenges are European search marketing agencies facing as they grow?
• Which selling points should search marketing agencies focus on as they pitch new clients?

This is an excerpt

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