For Interactive Marketing Professionals

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	March 14, 2008 European Search Marketing Executive Survey, 2007 Leveraging Agencies to Improve Sophistication and Performance by Nate Elliott with Mark Mulligan

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Executive Summary

European paid search spending will more than double between 2007 and 2012. As spending grows, however, keyword prices are also rising and return on investment is falling. Many search marketers, seeking greater campaign sophistication and success, have turned to search marketing agencies to help them get more value from their search spending.

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