For Consumer Product Strategy Professionals

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	May 5, 2008 European Three-Screen Audiences Charting the Rise of PC Video Consumption by Mark Mulligan with Nick Thomas, Laurence Meyer, Ian Fogg

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Executive Summary

The early success of European TV broadcasters' online video strategies (e.g., BBC's iPlayer) reflects consumers' growing demand for second-screen video content.

Key Questions

• How big are Europe's three-screen audiences?
• What are characteristics of the PC video audience?
• How has online video consumption changed?

This is an excerpt

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