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September 4, 2007 European Travel Agencies' Cross-Channel Experience, 2007We Apply Our Cross-Channel Review Methodology To Four Travel Agenciesby Zayera Khan with Jaap Favier, Henry H. Harteveldt, Lizet Menke |
Average: 9
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This is an excerpt
Executive Summary
Leisure travel Bookers and Lookers use many providers and channels to research and buy. Forrester wanted to see if the leading online agencies — ebookers, Expedia, lastminute.com, and Opodo — meet the demands of the fickle consumer, using its Cross-Channel Review methodology. We found that the customer experiences they offer across channels have many flaws and very few best practices.
TABLE OF CONTENTS
- Leisure Travelers Use Many Different Web Sites To Book
- All Four Online Travel Agencies Offer A Poor Cross-Channel Experience
RECOMMENDATIONS
- Travel Agencies Must Improve Their Cross-Channel Experience
- Supplemental Material
- Related Research Documents
This is an excerpt
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