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	August 12, 2009 Europeans' Social Networking Use Accelerates by Rebecca Jennings with Emily Riley, Thomas Cummings, Jennifer Wise	Average: 10  (2 ratings)

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Executive Summary

While uptake of social media activities overall has increased slightly in the past year, online European usage of social networks such as Facebook and Bebo has grown significantly — around 30% now engage with social networks regularly, up from 18% last year. Overall, more than 60% of online Europeans now engage with social media on a regular basis, and in some countries, such as the Netherlands, this is as high as 74%. However, penetration of social activities remains very different across the different countries in Europe.

TABLE OF CONTENTS

• Europeans' Social Technology Adoption Grows, But Unevenly

WHAT IT MEANS

• Social Media Needs To Become Business As Usual
• Related Research Documents

This is an excerpt