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June 16, 2005 Europe's Mobile ConsumerConsumer Technographics Europeby Christof Herzog, Ph.D. |
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This is an excerpt
Executive Summary
This Data Overview is a graphical analysis of Forrester's Consumer Technographics Q4 2004 European Study. We focus on mobile phone users' behavior, mobile ownership, mobile features, and mobile services. We also uncovered the following insights: Mobile penetration has reached a high level of saturation; basic phone features are common; SMS text messaging remains the most used mobile service; and users aren't yet ready to adopt advanced mobile services, such as the mobile Internet and video messaging.
TABLE OF CONTENTS
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Established Mobile Structures Persist
- Europe's Mobile Landscape
- Mobile Features In Demand
- Mainstream And Prospective Mobile Services
- Supplemental Material
This is an excerpt
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