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March 11, 2005 Europe's Search Engine Marketing Forecast, 2004 To 2010by Hellen K. Omwando with Jaap Favier, Michèle Bouquet, Charlene Li |
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Executive Summary
By 2010, European marketers will spend almost €3 billion on search engine marketing, up from €856 million in 2004. The growing number of online shoppers, growing online advertising budgets, and pay-for-performance search engine marketing models will attract both large and small firms. But while search spending will more than triple, its share of online advertising will decline by 2007, as consumer mistrust of paid listings takes effect, rich media ads gain prominence, and the prices of keywords rise.
This is an excerpt
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