For Consumer Product Strategy Professionals

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	June 2, 2009 Evaluating Online News Sites Using The Forrester Content Strategy Review by Nick Thomas with Mark Mulligan, Erik Hood	Average: 9  (1 rating)

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Executive Summary

The newspaper business is in big trouble. Declining print circulation is compounded by lower-than-expected growth in online ad revenues, despite the popularity of news with online users. Publishers must resist simply building a pay wall around expensive content and should use the Forrester Content Strategy Review to assess their product in its market context as the first step toward building a competitive strategy. By identifying what readers actually value online, publishers can start to balance appeal with the ability to deliver a return.

TABLE OF CONTENTS

• Online Users Love News But Won't Pay For It
• Using The Forrester Content Strategy Review To Map The Competitive Landscape

RECOMMENDATIONS

• Publishers Must Look Beyond News To Increase Returns

WHAT IT MEANS

• News Will Drive Traffic, But Revenues Will Grow Elsewhere
• Related Research Documents

This is an excerpt

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