Vendors Will Grow Through Filling Product Gaps And Market Consolidation
by Maribel D. Lopez
with Eric G. Brown, Robert Muhlhausen, Emily Van Metre
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Executive Summary
North American firms are interested in mobility but face numerous challenges including poor network coverage, immature products, and device management issues. Despite these challenges, mobility presents a rich opportunity for vendors as companies extend mobility to more employees, move line-of-business apps to devices, and connect physical assets back into the network. Over the next 10 years, the mobility market will evolve in three phases: product maturity, product and vendor consolidation, and ubiquitous computing. Vendors that excel in the product and vendor consolidation phase will see the greatest benefits.