For Customer Experience Professionals

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	July 10, 2007 Executive Q&A: Blog Reviews Answers To Frequently Asked Questions About Forrester's Blog Review Methodology by Megan Burns with Harley Manning, Steven Geller

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Executive Summary

Blog reviews uncover flaws that prevent users from accomplishing key goals like finding content that interests them and participating in a conversation about that content. To get the most out of a blog review, blog owners should review their blogs using the tools available on Forrester's Web site, fix usability problems identified by that review, then measure the impact of those changes to prove that blog usability has a positive impact on key metrics of success like new readership and repeat visits.

This is an excerpt

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