For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	March 26, 2004 Executive Q&A: Customer Experience Reviews by Bruce D. Temkin with Moira Dorsey, Michelle Amato

This is an excerpt

Executive Summary

Forrester uses expert reviews of Web sites, IVRs, kiosks, and email in our research to uncover best and worst experience design practices. We also use evaluations to help clients uncover their own customer experience flaws. As a result, we regularly get questions about this type of testing. This best practices document provides answers to many of the common questions that we have heard — along with references to a number of other research documents that provide even deeper answers.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.