For Customer Experience Professionals

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	January 25, 2008 Executive Q&A: Mobile Site Reviews by Vidya L. Drego with Ron Rogowski, Andrew McInnes

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Executive Summary

Mobile site reviews uncover flaws that prevent users from accomplishing key goals like finding information, getting directions, or communicating with friends from a mobile Web site or application. To get the most out of the mobile Web site review, site owners should identify user goals that drive business metrics, review their mobile sites using the tools available on Forrester's Web site, and fix usability problems identified in the review. Finally, firms should measure the impact of changes against benchmarks for key success metrics like conversion rates and repeat visits.

This is an excerpt

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