For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	February 24, 2009 Executive Q&A: Web Site Brand Reviews, 2009 by Ron Rogowski with Harley Manning, Steven Geller

This is an excerpt

Executive Summary

Web Site Brand Reviews uncover two types of flaws in a Web site's brand experience: those that prevent users from accomplishing key goals and those that contradict a company's brand attributes. To get the most out of a Web Site Brand Review, customer experience professionals should document user goals that drive business metrics and conduct Brand Action Reviews to measure how well the site satisfies those goals. They should also collect brand positioning statements and conduct Brand Image Reviews to ensure that the site presents the brand's core attributes in a manner that is consistent with other channels and relevant to target users.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.