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For Customer Experience Professionals

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September 5, 2008

Executive Q&A: Web Site Reviews

by Adele Sage

with Bruce D. Temkin, Rachel Zinser

Average:
(1 rating)

This is an excerpt

Executive Summary

Forrester's Web Site Review uncovers flaws that prevent users from accomplishing key goals on Web sites. This document provides answers to some of the common questions we've been asked during more than 1,100 Web Site Reviews. To get the most out of the Web Site Review, site owners should identify user goals that drive business metrics, review their sites using the tools available on Forrester's Web site, and fix usability problems identified in the review.

This is an excerpt

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